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One tag should link to many different themes and keywords that you have posted about and also you should assign no more than three tags to one post.  Be certain that are not simply persistent of one another and diverse as this can hurt your search engine optimization efforts. Along with reviving some of your content that is old and helping readers find what theyre looking for linking allows you to underline the validity of your own site.  You can link to some other blog posts or into your webpages.   Shorten Your Blog URL Website URLs are one of the very first items that search engines crawl to tell what your webpage is all about.  For this reason, its important to maintain your URL readable and to avoid a mess of numbers and characters that provide the reader or into search engines with no context.

 

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Below is a cheat sheet that divides down the body of a URL; it shows how to structure them and where to place keywords in URLs.  Remember your URL does not need to be a pick from the webpage title.  Utilizing shorter URLs is a practice that is blogging best because they are easier for search engines and readers to comprehend. With all these practices in your mind, you'll be on the ideal path to building a better blog strategy and producing articles to your readers.

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From what Ive discovered, technical SEO only gets you so far.  To truly reach the top and stay there, an guide needs to be helpful to the reader.  The largest reason for this is because it aligns with Googles number one prioritythey need to rank the best content. Here are just six of those practices Ive used to assist my articles ranking, to aid you.  By the end of this post, youll have a playbook.    The Perfect Word Length If you Google Perfect word length for a blog article youll encounter this commonly used graph in the Serp IQ research: a lot of people use this graph to justify writing really really long posts. In my experience, a 200-word manual that is super-useful will outrank a guide of 2,000 words daily.  But my rule of thumb would be to target 1,500 words.  And while I only said there's no perfect length, I follow this rule since it compels me to think about all angles of this topic Im writing about.

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  Why Short, Concise Paragraphs Do Well People dont read items on the World Wide Web anymore. They scan.   So, if you want to keep people youve got to break down your writing . They seem like work.  They frighten people off.  If you scare off people, they leave your website.  And if they leave your website, thats an indicator to Google that your post isnt very helpful.  And when its not helpful, you start to drop in rankings.  

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The headline gets the response to the problem within it.  How can you fry an egg Use cooking spray.  Theres no hook. Theres no reason.  Curiosity is created by the next headline.  You dont understand what is going to make an egg easier to unsubscribe if you don't continue reading. And if they remain on your own page more, thats an indicator to Google which youve got great content.  So, after youve written your article, go back and search for opportunities to create hooks.  If you require help with your pins and headlines, 1 resource I turn to time and time again is this free guide on how best to Write Magnetic Headlines. A research conducted by Florida State University discovered that list-making eliminates the cognitive effects of unfulfilled goals. Participants in the study were far more likely to reach goals if they created lists compared to those who did not.

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A Featured Snippet is simply an answer to a search result that Google picks from an articleand most often its in the form of a list.  From the case above, Google shows a number of steps on the best way best to plan an occasion right within its results.  The motive Featured Snippets are so valuable is that in the event the post is the one Google picks to attribute, your click-through rate skyrockets. Ive seen firsthand how valuable Featured Snippets have been for many of Wild Apricots articles, as theyve increased our ranks and our traffic.  If you want to get a Featured Snippet, theres still some speculation on how Google chooses them, but normally when I write a blog article, I attempt to include lists or measures as often as possible.   The Types of Images That Work Finest Take a look at Both of These pictures.   Its not only that the image of rocks isnt appealing, but its that were actually hardwired to enjoy images of people improved.

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Since I started using images of people in my blog articles, Ive discovered they get shared a lot longer, which is just another factor Google considers in its positions.  Its a little change which makes a significant difference.    Your Posts Should be Evergreen Perhaps you have clicked on an article from a Google search result only to find the content obsolete When I come across obsolete content, I click the back button and try another outcome. Thats why if I need something to rank highly, I attempt to make whats called evergreen contentcontent that stays relevant over a long period of time.  This means I avoid writing about things that include time-based info or fads.   This has improved our blog traffic over 400 percent. Ive put everything Ive learned into a simple playbook that covers how to compose and technically optimize articles for Googles search results that anybody can use, no matter the size of your organization. If youd like my full playbook on nonprofit SEO, you can observe my free webinar How to Grow Your Organization by Getting Lots and Lots of Traffic to Your Website.