Don Believe the Hype on Skin Care Products
When it comes to cosmetics, the common mantra is: “Benefits, Benefits!” We hear it in everyday conversation and read it on labels, but it’s not a myth.
It’s a marketing ploy to lure us into believing that we need more of what they’re selling because they’ve identified the most beneficial ingredients in their cosmetics products. It doesn’t matter that they’re missing out on many essential nutrients like antioxidants, minerals, or vitamins. Some companies say they can’t find them in those natural sources.
The first question I always ask people when I share that they’re taking a multi-vitamin is: “What are the health benefits that you’re expecting from your multi-vitamin?” Of course, I’ve already known about the vast majority of those. And sometimes, I’ll learn that someone’s taking in the product because they’re on the pill or are anticipating pain relief after having surgery.
So if the cosmetic benefits are all that important, wouldn’t it be a shame if we just let the advertised “benefits” go? You know what I mean.
Do you have any clue what you’re really buying? Have you ever been shopping for clothes and then realized that the product you bought says “dry cleanser” when in fact it’s not? Or how about skin care products? Or cars?
I’m sure that you don’t believe me now, but I asked the same question to a customer the other day and she told me: “Yeah, I believe it, but I don’t buy them.” But as a business owner, she needs to make her money. So what can you do?
If you have doubts about a product, don’t believe the label. Simply see whether it says the benefits or the purpose. For example, did you know that the “product name” is often the same as the benefit?
For example, some women use an anti-aging cream and want to get rid of wrinkles but don’t want to use a “cream” and they’re not allergic to any of the chemicals in it, so they’re going to look for a product that will “bring back their youth.” The “name” for the product might be “regenerative”.
Or they might look for a product that will fight wrinkles and keep them from forming or it might be a skin care product that is meant to prevent wrinkles. Their skin care product might also have the words “freeze-dried” in the “name” because that’s what the company uses to do the freeze drying of the skin.
Another way to look at these benefits is to ask: Does the product have the “blank slate” to write down the advantages or disadvantages of the product? Now, you can go into the back of your head and list all the advantages of the product, or you can just imagine a list of advantages of the product but leave out the negative ones. Who cares?
Just remember, there are no benefits need to justify the hype. The product is advertising. And only the consumer has the right to determine if it’s all a sham.
Find a neutral source and avoid the manufacturers of the products that advertise all these good things. Then find the products that will give you all the benefits you want for your skin or for your body, without the added side effects that the cosmetic companies tend to call “perks.”
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